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Japan · Tokyo, Fukuoka ·Founded 2025

BELLE BAI

Emotional, Refined, Japanese

The brand

BELLE BAI is a Japanese fragrance brand launched by AXXZIA Inc., a Tokyo Stock Exchange-listed premium beauty company with over 15 years of expertise in beauty and wellness. Inspired by emotions, memories, and the beauty of everyday moments, BELLE BAI creates fragrances that tell personal stories and celebrate individuality. Combining refined Japanese craftsmanship, contemporary design, and carefully crafted scents,…

The perfumes

Fragrances
5

Retail prices, IFRA, perfumers, best-sellers

Reserved for professionals, members of The Base.

Distribution

Points of sale, markets, distribution objectives

Reserved for professionals, members of The Base.

For fragrance professionals

Members see each brand's full profile: retail prices, distribution, best-sellers, and can contact brands directly. The Base is free for professionals approved by Nez.

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