Nez
The Olfactory Cultural Movement
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Japan · Tokyo ·Founded 2026

Nowas

Japanese Heritage Contemporary

The brand

nowas is a fragrance brand inheriting 450 years of olfactory culture nurtured by the Nippon Kodo Group. It connects the present (NOW) and past (WAS) through “WA.” Inspired by Japanese history, its four scents accompany moments in contemporary life.

The perfumes

Fragrances
4

Retail prices, IFRA, perfumers, best-sellers

Reserved for professionals, members of The Base.

Distribution

Points of sale, markets, distribution objectives

Reserved for professionals, members of The Base.

For fragrance professionals

Members see each brand's full profile: retail prices, distribution, best-sellers, and can contact brands directly. The Base is free for professionals approved by Nez.

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