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The Olfactory Cultural Movement
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China · Ningbo ·Founded 2020

to Define 寓义

Sensory Philosophical Contemporary

The brand

to Define is a contemporary fragrance house from China, where scent becomes a poetic language for expressing the self and redefining everyday life. Rather than recreating a fixed idea of an “Oriental scent,” we draw from Eastern ways of perceiving the world—embracing the beauty of the unspoken, the fluidity of life, and the subtle resonance between self and the world. Working with perfumers from around the globe,…

The perfumes

Fragrances
35

Retail prices, IFRA, perfumers, best-sellers

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Distribution

Points of sale, markets, distribution objectives

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For fragrance professionals

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