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The Olfactory Cultural Movement
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China · Shanghai ·Founded 2022

ZHIWUZHI挚物志

eastern, humanistic, healing

The brand

Founded in 2022, ZHIWUZHI is a fragrance brand that uses scent as a medium, dedicated to Eastern olfactory aesthetics and cultural wellness. Grounded in modern perfumery technology, we return to Eastern aesthetic and philosophical perspectives, drawing inspiration from natural elements such as herbs, woods, and botanicals to deconstruct and reinterpret the scent memories of this land. With "healing" as our…

The perfumes

Fragrances
70

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Distribution

Points of sale, markets, distribution objectives

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For fragrance professionals

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